The Three-Click Rule

If a user cannot find what they are looking for within three clicks, they are statistically likely to leave your site. Navigation is the map that guides users through your digital home. If the map is confusing, they won't stick around to see what you're selling.

Simplicity and Conventions

Web users are accustomed to certain standards. They expect the logo to take them home and the contact link to be in the top right or the footer. Don't try to reinvent the wheel with 'clever' labels. Use clear, descriptive words like 'Services,' 'About,' and 'Pricing.'

Mobile Navigation: The Hamburger Menu

On mobile, space is at a premium. The 'Hamburger' menu (the three horizontal lines) has become the universal symbol for mobile navigation. Ensure your mobile menu is easy to tap with a thumb and that it contains only the most essential links to keep the user focused.