Mobile Speed is No Longer Optional
In an era where the majority of web traffic comes from mobile devices, the speed of your mobile site is a primary factor in your business's success. Google's mobile-first indexing means the algorithm primarily uses the mobile version of your content for ranking and indexing.
The 3-Second Rule
Research shows that 53% of mobile site visits are abandoned if pages take longer than three seconds to load. Every fraction of a second you shave off your load time directly correlates to a lower bounce rate and higher user engagement.
Technical Fixes for Mobile Speed
Optimizing mobile speed involves several technical steps, including minifying CSS and JavaScript, leveraging browser caching, and using Content Delivery Networks (CDNs) to serve content from servers closer to the user. These improvements ensure a snappy, responsive experience regardless of the user's connection strength.

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