What Does the User Really Want?

SEO isn't just about keywords; it's about understanding 'Search Intent.' This refers to the *why* behind a search query. Is the user looking for information, trying to make a purchase, or looking for a specific website?

The Four Types of Intent

There are generally four types: Informational (learning something), Navigational (finding a site), Commercial (researching products), and Transactional (buying now). If you write a blog post for someone who wants to buy immediately, they will be frustrated if the content is too educational.

Matching Content to Intent

To rank well, your content must match what Google thinks the user wants. By analyzing the current top results for a keyword, you can see what type of content is winning. Providing the most relevant answer to the user's specific intent is the fastest way to climb the rankings.