Typography: The Voice of Your Brand

Every font has a personality. A bold Sans-Serif font screams 'Modern and Tech,' while a classic Serif font suggests 'Trust and Tradition.' The fonts you choose for your website act as the 'voice' of your brand, setting the tone before the user even reads a single word.

Readability vs. Aesthetics

It is easy to get carried away with unique, decorative fonts, but if your customers can't read your content, they will leave. You must balance brand identity with legibility. For body text, stick to clean, simple fonts with generous line height to ensure a comfortable reading experience on all devices.

Font Pairing Strategies

A great website usually uses a pairing of two fonts: one for headings and one for body text. This creates a visual hierarchy that helps users scan your page. Avoid using more than three different fonts, as this creates visual clutter and can slow down your site's load time.