Security is a Ranking Factor

An SSL certificate (the 'S' in HTTPS) encrypts the connection between your server and your visitor's browser. Google has been using HTTPS as a ranking signal for years, but beyond SEO, it is about the fundamental safety of your customers' data.

The 'Not Secure' Warning

If you don't have an SSL certificate, modern browsers like Chrome will display a 'Not Secure' warning to your visitors. This is a conversion killer. Most users will immediately leave a site that flags a security risk, even if you aren't handling sensitive payment information.

Protecting Customer Privacy

Whether it's a simple contact form or a full e-commerce checkout, protecting user privacy is a legal and ethical requirement. An SSL certificate is the first line of defense against data breaches and man-in-the-middle attacks, ensuring your business stays reputable.