The Conversational Web

By 2026, it is estimated that over 50% of web searches will be conducted via voice. People don't type the way they speak. While someone might type 'best pizza NYC,' they will ask Siri, 'Where is the best pizza place near me that's open now?'

Optimizing for Natural Language

To rank for voice search, your content needs to mirror natural conversation. Use long-tail keywords and phrases that start with Who, What, Where, and How. Structuring your blog posts as answers to specific questions is the best way to capture this growing segment of traffic.

The Importance of Local Listings

Most voice searches have local intent. If your Google Business Profile isn't fully optimized with your current hours and location, voice assistants won't be able to recommend you. Local SEO and Voice Search are now inextricably linked.