The 'Click' Trigger

Every button on your website is a psychological trigger. The color, shape, and text of a button can determine whether a user feels comfortable moving forward or hesitant to proceed. This is the science of Conversion Rate Optimization (CRO).

Action-Oriented Language

Stop using generic words like 'Submit' or 'Click Here.' Instead, use benefit-driven language like 'Get My Free Guide' or 'Start My Project.' This tells the user exactly what they are getting in exchange for their click, reducing the perceived risk.

The 'Squint Test' for Design

If you squint at your webpage, your primary Call to Action (CTA) should still be the most obvious element. Use high-contrast colors—like an orange button on a blue background—to ensure that the path to conversion is never hidden.