Google's Mobile-First Shift

For several years now, Google has used the mobile version of a website's content for indexing and ranking. If your desktop site is beautiful but your mobile site is a mess, your rankings will suffer across the board. For local businesses, this is even more critical, as most 'near me' searches happen on smartphones.

Responsive vs. Adaptive Design

While there are different technical ways to handle mobile traffic, Responsive Design is the gold standard. A responsive site automatically adjusts its layout based on the screen size. This ensures that your text remains readable and your buttons remain 'tappable' without the user needing to pinch or zoom.

Optimizing for the 'On-the-Go' User

Mobile users have different intents. They are often looking for your phone number, your address, or your hours of operation. Ensure this information is front and center. Use 'Click-to-Call' buttons to make it effortless for customers to reach you. Remember, if you make it hard for a mobile user to find information, they will find it on your competitor's site instead.