The Hidden Weight of Your Website

High-resolution images are the primary cause of slow-loading websites. Every extra megabyte an image takes up is a second longer your user has to wait. In 2025, optimizing your media is not just about saving space; it is about keeping your SEO rankings high.

WebP and Next-Gen Formats

Gone are the days when JPEG and PNG were your only options. WebP and AVIF formats offer significantly better compression without any noticeable loss in quality. Switching to these formats can reduce your page weight by up to 50% instantly.

Scaling for Different Screens

There is no reason to serve a 4000-pixel image to a user on a small smartphone. Responsive image delivery ensures that each user receives the exact size they need for their device, which saves data and improves the mobile browsing experience drastically.