The Era of Search Generative Experience

Google's shift toward AI-driven answers means that for many local queries, the search engine provides a direct answer before a user even clicks a link. This is known as Zero-Click search, and it is fundamentally changing local SEO strategies.

Optimizing for AI Overviews

To appear in AI-generated summaries, your website needs to provide clear, structured data. Use FAQ sections and bullet points to answer common questions about your services. The more 'scannable' your content is for an AI, the more likely it is to be cited as a source.

The Continued Value of Human Reviews

Even as AI takes over technical ranking, human sentiment remains the ultimate trust signal. AI models prioritize businesses with high-quality, recent reviews because they represent real-world reliability that an algorithm can't fake.